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Woortec

Your ads, explained.

Woortec helps small and mid-sized businesses get more from their ad spend: it pulls their ad accounts into one dashboard, compares results with similar businesses and says what to change. We developed the platform, and redesigned the app as a fully interactive prototype, nine screens from the overview to the AI assistant.

Platform
Ad optimization platform · Web app
What we did
Web development · Product design · Interactive prototype

Walkthrough

Pick a step, or let it play. Hover or focus pauses it.

Woortec overview: spend, impressions, click-through rate and active ads, with a performance trend and a funnel from view to purchase.

What Woortec does

Woortec helps small and mid-sized businesses get more out of their ad spend. You connect your ad accounts and it pulls the numbers into one dashboard, explains them, and tells you what to change. Facebook Ads is the main platform today, with room for Google Ads and TikTok.

Its main pitch is benchmarking: it compares your results with similar businesses, so you can see whether a 0.94% click-through rate is good for your sector, and where you're falling behind. It sits between doing Facebook Ads yourself and hiring an agency: software that reads your data and coaches you, with the option to have people run it.

Insights

A plain-language overview of spend against budget, impressions, click-through rate and how many ads are running.

Strategy tools

An advertising roadmap, goal setting, budget forecasting and a buyer persona builder.

Campaign setup

A guided wizard that creates campaigns in your ad account for you.

Event calendar

Reminders before key retail dates like Black Friday, with email tips on how to adjust campaigns ahead of them.

Full service

On the top plan, Woortec's team manages your ads for you.

Every screen

Grouped the way the app's own navigation groups them. Shown with sample data.

Analyze

  • Woortec overview: spend, impressions, click-through rate and active ads, with a performance trend and a funnel from view to purchase.Overview
  • Ads performance: share of spend against share of purchases by campaign, a performance table and creatives to watch.Ads performance
  • Event calendar for October with holidays and shopping moments, today's event and a list of what's coming up.Event calendar

Plan

  • Ads strategy: a four-phase advertising roadmap, goals for the phase and an October budget forecast.Ads strategy
  • Buyer persona builder with a live preview of the persona, what they want, what holds them back and hooks to test.Buyer persona
  • New campaign wizard: choosing a Launch, Grow or Scale strategy and adding ad creatives.Campaign setup

Account

  • Connections: a Facebook Ads account that needs reconnecting, with why it happened and what was missed.Connections
  • Plan and billing: the current plan and the Starter, Basic, Essential and Advanced plans.Plan and billing
  • Woortec AI explaining why click-through rate dropped, beside the account, period, persona and strategy it's looking at.AI assistant

Prototype first

The whole redesign is one interactive prototype, built as a Claude artifact: tabs, filters, forms and the assistant all work, on realistic sample data. It's what every client gets in weeks 1–2, before any production code is written.

How the design stage works

Let's merge.

Have something like this in mind? A free 30-minute call gets you a rough scope and an honest estimate.

Book a free consultationcontact@mergdev.com