Nine weeks. Six stages.
Every stage has a set duration, deliverables, tools and a part for you, so you always know what's happening and what's next.
Project stages
Week 0 · Free
Discover
Goals, users and constraints, turned into a scope and a fixed-price estimate.
- Deliverables
- Scope document
- Fixed-price estimate
- Tools
- Notion
- FigJam
- Your part
- One or two calls. Share your goals and anything you already have.
Stage by stage
Everything from the walkthrough on one page, to read at your own pace or share with your team.
Discover
Week 0 · Free
- What happens
- Goals, users and constraints, turned into a scope and a fixed-price estimate.
- Deliverables
- Scope document · Fixed-price estimate
- Tools
- Notion · FigJam
- Your part
- One or two calls. Share your goals and anything you already have.
Design
Weeks 1–2
- What happens
- Wireframes, then a fully interactive prototype you can try before any code is written.
- Deliverables
- Wireframes · Interactive prototype · Design system
- Tools
- Figma · Claude artifacts
- Your part
- Click through the prototype, share it with your team, and approve the direction in a weekly review.
Build
Weeks 3–7
- What happens
- Short sprints and a demo every Friday in staging.
- Deliverables
- Working software every week · Staging access
- Tools
- React · React Native · Node
- Your part
- The Friday demo, plus a shared Slack channel for everything in between.
QA
Weeks 7–8
- What happens
- Automated tests, performance audits and bug triage.
- Deliverables
- Test suite · Performance audit
- Tools
- Playwright · Sentry
- Your part
- Acceptance testing. Break it before your users do.
Launch
Week 9
- What happens
- Production deploy and store submission, monitored from minute one.
- Deliverables
- Production deploy · Store submission · Monitoring
- Tools
- AWS · Vercel
- Your part
- The go/no-go call. You press the button.
Support
After launch
- What happens
- 30 days of free fixes, then a light plan or a clean hand-off.
- Deliverables
- 30 days of free fixes · Roadmap · Documentation
- Tools
- Sentry · Grafana
- Your part
- A monthly review, or none. Your call.
Questions about timing
How soon can we launch?
A first usable release usually ships in 6–10 weeks, with working software from week two. Our average to first release is six weeks.
Can we see the app before you build it?
Yes. In weeks 1–2 we build a fully interactive prototype as a Claude artifact: a link you open in your browser, click through like the real app and share with your team. You approve it before any production code is written.
When do we see progress?
From week two. Working software goes to a staging environment you can open any time, and we demo it every Friday, so there's never a big reveal at the end.
What do you need from us?
Less than you'd think: one or two calls to start, a weekly design review, the Friday demos, a round of acceptance testing, and the go/no-go call before launch.
How do we stay in touch during the project?
A demo every Friday, and a shared Slack channel for everything in between.
Let's merge.
A free 30-minute call with a senior engineer or designer. You leave with a rough scope and an honest estimate. About a third of these calls end with us recommending you don't build yet.